This week, I’ve started kicking off 2026 AOP strategy conversations.
Every year, teams wait until Q1 to get serious.
By then, the smartest brands are already positioned for growth.
Budgets don’t win. Positioning does.
What’s Holding Teams Back
Across every conversation, we’re seeing the same gaps:
Over-reliance on SEM.
Underestimating how fast AI will shift demand flows.
Unclear measurement across channels.
The same strategies that worked in 2025 won’t cut it in 2026.
Win Early, Win Fast
5 Non-Negotiable for 2026 Planning
Build the strategic foundation - now.
Architect a unified growth strategy, not in silos.
Build in flexibility to pivot with AI-driven shifts.
Diversify and de-risk channel strategy.
Measurement framework across the funnel.
Key Takeaway
Stop asking about budget. Start asking..“What position do we need to be in by Q1? And what has to be true for that to happen?”
If you want help architecting a unified growth strategy, my team can help set you up for a strong Q1/2026.
Book a strategy call with my team.
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