This week, The Agency hosted a session on a hot topic: AI search
With Noble from the GTMfund community.
There’s been a LOT of buzz around AI visibility.
But as performance advertisers,
We’re more interested in what brands can do to optimize.
Beyond AI Visibility
Brands need more than visibility in LLMs.
They need actionability.
The ability to:
Influence LLM performance
Understand the value of a mention
Treat LLMs as a performance channel, not just discovery
LLM: Performance Channel
Here’s what we unpacked in the session.
LLMS are becoming transactional.
With checkout coming, LLMs won’t just be a search engine. 👀
They'll start to look more like e-commerce platforms, opening up an entirely new performance channel for paid teams.
Ownership is shifting from organic to paid teams.
Historically, SEO and GEO lived with organic teams.
But AI search is introducing:
Paid ads inside LLMs (coming fast)
Paid placement within LLM-cited sources (available today)
Something advertisers can take action on today. 📈
Key Takeaway
AI visibility is just start.
The real opportunity is actionability.
👉 Want to learn more? Watch this week’s replay: Beyond AI Visibility: Discovery to Performance Webinar
👉 Want help building a plan?
Book a strategy call with my team.
If this issue sparked a new way of thinking, share this newsletter with your team or a fellow operator - this shift is happening fast.
Go win big. 🚀