Big news in marketing this week: 🔥
Apple is getting ready to launch a new AI-powered search engine.
Positioned to compete with OpenAI.
This isn’t just a Siri update.
It’s a fundamental shift in consumer behavior.
From Siri to Answer Engine
Siri is shifting from a simple voice assistant.
To a conversational answer engine.
Fewer clicks to websites.
Integrated search engine across Apple.
2.35 active devices.
How to Prepare Now.
Here are a few things you can do now to prepare:
Prioritize zero-click content.
AI agents are your new customer.Monitor referral traffic from AI.
Adapt your analytics.Include visuals with alt text.
AI engines read context.Own your audience.
Too many brands rely on 3PD.
Diversify your acquisition.
Build AI-driven media strategy.
Businesses that pivot now will have the edge.
Key Takeaway
Keep up or fall behind.
Or, you can leave it to the experts.
Our team can help you plan a marketing strategy designed to take into account the changes happening in the space.
Book a strategy call with my team.
👉 Want more insider playbooks like this? Subscribe to The Agency Growth Brief - your unfair advantage in marketing.