Marketing news on fireee this week. 🔥🔥🔥
ChatGPT introduced ads today!
Google announced a major push towards agentic commerce.
It’s about to get fun!!!
What this means for you
If you still think LLMs are something only your SEO team should care about, think again.
LLMs are becoming a performance channel.
Built in conversion capability.
More tools to better tie visibility to revenue.
Clearer paths from visibility → intent → revenue
The Agency is investing and has been paying close attention, alongside partners actively building the connections to make AI search measurable and performance-driven.
Shoutout Scrunch & Noble on the newly announced partnership. 🚀
How to plan for ChatGPT ads
Here are a few things you can include in your 2026 roadmap:
Allocate test budget for LLM placements.
Test CTAs inside ChatGPT checkouts.
Prepare creative for contextual relevance.
Shift from keyword intent to contextual intent.
Experiment with tools that better tie AI visibility to revenue.
Or you can leave it to the experts.
Key Takeaway
This isn’t just AI search.
It’s the next buying experience.
If you missed it, we shared our early predictions with Noble last month, and how to prepare for this moment.
👉 Watch the replay
Moving Beyond AI Visibility: Discovery to Performance
👉 Want help building this into your 2026 plan?
Book a strategy call with my team.
Char