Happy 2026.
I don’t know about you but 2025 felt like a sprint!
I’ll be sharing marketing trends over the next few weeks.
But this week, let’s get clear:
What actually moved the needle this past year?
Your Reset Week
Before you pour another dollar into ads. Ask:
Who is your highest value buyer? How will you find more of them?
Which growth levers must you master to hit your goals?
What campaigns must be live by Jan 20?
Get this right - and Q1 compounds. ➕📈
What’s Coming Next
We’re kicking off our Capital to Customer series. ✌️
Over the next four weeks, I’ll break down how you win the right buyer with paid media and strategy.
Weekly breakdown:
Buyer strategy
Signals and spend efficiency
AI growth levers
Measurement
Back to basics. Grounded in intent.
Key Takeaway
Your 2026 growth won’t come from the sprint you just finished -
but from the systems, signals, and partners you choose
heading into this year.
👉 Want to work together?
I’m opening up a few slots for: Paid Media Tear Down
This is for you if you’ve ever wondered:
Are we leaving money on the table?
Is our paid media actually working or just “on”?
What should we fix first before scaling spend?
Reply “TEARDOWN” and let’s find out.
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Go win big. 🚀