Every business needs traffic.
But here’s where most businesses get stuck.
They’re great at capturing demand - until it maxes out.
Others? They never learned to diversify.
Capturing Demand: Intent
Google. Retargeting. Branded Keywords. That’s easy.
But in the game of growth: over-reliance on one channel is a risk.
And with AI shifting demand - it’s risker than ever.
Generating Demand: Fuel Pipeline
If you want to future-proof your business.
You need to create future demand.
That means expanding customer acquisition:
Across channels
Right formats
Right KPIs
And layering AI-powered growth through every stage of your funnel.
Key Takeaway
It’s not just about capture.
It’s not just about generation.
It’s about having a system that does both.
At The Agency, we help brands create systems that capture and generate demand - aligned with their growth stage and goals.
Want help? My team can help.
Book a strategy call with my team.
👉 Want more insider playbooks like this? Subscribe to The Agency Growth Brief - your unfair advantage in marketing.