Leads don’t mean customers.
Good CPL? .. Yeah, and what’s a lead?
Lead form? Booked appointment? Sales qualified?
The difference could be a few hundred to a few thousand dollars.
If you’re focused on CPL, you’re missing the mark.
The CPL Trap: Cheap ≠ Profitable
It looks good on paper: a low CPL, lots of “leads.”
But here’s the problem: if barely any convert, what did you really buy?
You’re not only wasting money. You’re wasting time.
The Shift: CPL to Intent
The metric that matters isn’t cost per lead. It’s cost per qualified lead.
Based on: intent, value.
It starts by defining what a qualified lead means for your business.
Map your sales funnel.
Understand the volume at each stage.
And drop off, at each stage.
That’s how you turn lead volume into real revenue.
Key Takeaway
Stop chasing leads. Drive quality.
Build a predictable lead gen system.
If you want qualified leads, my team can help.
Book a strategy call with my team.
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