Last week we kicked off the S.C.A.L.E. Trainings.

The goal: give founders and operators like you the foundation to know when and how to scale predictably through paid acquisition.

Developed from helping 400+ companies on the front lines at Google, working with portfolio co today and a quarter billion dollars later.

Coming off sessions with portfolio companies, the hottest discussion was around the first two steps. S (Strategy) and C (Customer Economics). Scaling based on math and data.

And it reinforced something I see too often.

You’re at $3M ARR. The board wants $10M. Yesterday.

You know what's on the line. It's not just the number. It's the next raise. It's credibility. It's proving this thing actually scales.

So you do what feels like a big boy move. Hire an agency. Crank up ad spend. Leave it to the experts, because they’re experts, right?

You just outsourced one of the most important things influencing your growth trajectory. No real ownership. No real control.

And now you're hoping they work magic. Hoping they understand or care about your business as much as you do. Six months later?

You open the board deck. The math doesn't look right.

Not because the channels didn't work. Because you scaled based on a feeling. Guesswork. Not data, readiness signals, a system.

When it comes to getting more customers -

This isn't just about who you're targeting. It's about how much you’re willing to invest, based on how much a customer is worth to you, grounded in math and data, so you scale predictably.

1K customers? $10M ARR? $100M ARR?

If you really understand the math, and how advertising works, you can back into every one of those numbers. And yep, scale predictably.

That includes:

Which needs to be reflected in your infrastructure. Namely, your sales process and tech. More on this next issue. But as an example, is your landing page set up to qualify based on the above exercise?

But most founders never invest in this skill.

And that's just steps one and two of the S.C.A.L.E. Method.

Growth is too important to leave to blind trust.
There’s a science to scaling. #10x

Every week I share what I'm learning, building, and teaching. Because I've seen too many founders waste money on guesswork. My goal is to help you avoid costly mistakes so you truly scale your impact.

Missed the training? Here’s everything you need:

👉 The SCALE™ Method (Training)
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👉 The SCALE Accelerator
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If this newsletter helped you, share it with a founder or team member who's feeling the pressure to scale. More soon.

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