YouTube isn’t just a branding play.
For growth-stage companies, it’s a proven acquisition channel.
Series B founders know this:
Relying on one channel is a risk. Diversify your mix, or pipeline eventually dries up.
But most marketers can’t prove “it works” so they turn off entirely.
Wrong Goals = Wrong KPIs
Your goal was awareness, but you didn’t get conversions?
Wrong KPI.
Or, wrong format entirely.
👉 Would you watch a YouTube video once and buy… a $100K software?
You need to understand the role of video. It’s impact on your overall strategy.
Measure Beyond Lift
YouTube isn’t broken. The way you measure is.
Most brands measure YT, or any channel, in isolation.
They stop at lift: in awareness, consideration.
The winners? They look at full-funnel impact:
Cross-channel attribution
Assisted influence
Funnel efficiency
Key Takeaway
Understand the role of video.
Stop measuring in silos. Start measuring full-funnel.
If you want help measuring what matters, my team can help.
Book a strategy call with my team.
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