This week popped off: LA Tech Week 🔥
Your business needs brand awareness.
Yet, you still want performance.
How do you turn brand into demand?
Video Starts With Strategy
Video gets attention.
The real work is turning attention into action.
Brand and performance play different roles. So should your KPIs. And videos.
Turn Your Brand into Demand
Video isn’t just what people watch. It’s what moves them through the funnel.
Top of Funnel (TOFU): Brand storytelling
Emotional longer form (:30)
Earn trust, don’t push offers.
Mid-Funnel (MOFU): Brand nurturing
Now people know you so you can..
Add industry jargon, product features
Customer testimonials
Bottom Funnel (BOFU): Drive action
Short CTA (:15)
Turn storytelling into sales.
Key Takeaway
Video isn’t a trend. It’s a growth engine.
👉 Want to measure impact? [Read this]
👉 Want a unified video strategy? Book a strategy call with my team.
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